El efecto Simeone

A coach is hired to win championships, and a business owner or manager must achieve positive results. If this does not happen, they may lose their jobs or have to close the business. Both need to have a team that they can count on to reach these goals. Diego Pablo Simeone, former soccer player and current coach of the club Atlético de Madrid, teams up with journalist Santi García Bustamante to explain this phenomenon. His values have guided him throughout his life and career, and his key methods have motivated his teams. This book reveals the secrets behind achieving a winning effort, sincerity, and trust between coach and team.