Part I: Foundations
Chapter 1. Globalization and Online Audiences – David Rowe & Brett Hutchins
Chapter 2. Fandom Differences between Traditional/New Media – Walter Gantz & Nicky Lewis
Chapter 3. Social Media, Sport, and Democratic Discourse: A Rhetorical Invitation – Michael L. Butterworth
Chapter 4. The Political Economy of Sports and New Media – Thomas Corrigan
Chapter 5. Foucault and the New Sport Media – Pirkko Markula
Chapter 6. Soccer and Social Media: Sport Media in the City of the Instant – Steve Redhead
Chapter 7. The CyberSport Nexus – Andy Miah
Part II: Sports/Media Producers
Chapter 8. The Evolution from Print to Online Platforms for Sports Journalism – Pamela Laucella
Chapter 9. Changing Role of Sports Media Producers – Paul M. Pedersen
Chapter 10. Local Sports TV and the Internet – Brad Schultz & Mary Lou Sheffer
Chapter 11. Texting and Tweeting: How Social Media has Changed News Gathering – Jed Novick & Rob Steen
Part III: The Message: Shaping, Marketing, Branding
Chapter 12. Sport, Public Relations and Social Media – Raymond Boyle & Richard Haynes
Chapter 13. New Media and the Changing Role of Sports Information – Erin Whiteside
Chapter 14. Social Media in the Olympic Games: Actors, Management and Participation – Emilio Fernandez Pena, Natividad Ramajo, & Maria Arauz
Chapter 15. Sports Marketing and New Media – Stephen Dittmore & Shannon McCarthy
Chapter 16. When Crisis Strikes the Field: The Evolution of Sports Crisis Communication Research in an Era of New Media – Kenon A. Brown, Natalie Brown, & Josh Dickhaus
Chapter 17. Communicating Corporate Social Responsibility in Sport Organizations: Incorporating New Media – Melanie Formentin & Kathy Babiak
Chapter 18. Social Identification and Social Media in Sports: Implications for Sport Brands – Brandi Watkins
Part IV: Audiences: Fanship, Consumption
Chapter 19. SocialMediaSport: The Fan as a (Mediated) Participant in Spectator Sports – Nicholas Bowman & Gregory Cranmer
Chapter 20. The New Game Day: Fan Engagement and the Marriage of Mediated and Mobile -Vince L. Benigni, Lance V. Porter, & Chris Wood
Chapter 21. Fantasy Sport: More Than a Game – Brody Ruihley & Rob Hardin
Chapter 22. New Media and the Evolution of Fan-Athlete Interactions – Jimmy Sanderson & Jeffrey Kassing Chapter
23. The Enjoyment and Possible Effects of Sports Violence in New (and Old) Media – Arthur A. Raney & Andy Ellis
Chapter 24. Eye Tracking and Viewer Attention to Sports in New Media – R. Glenn Cummins
Chapter 25. Children, Media, and Sport: The Role of New Media and Exergames in Engaging Children in Sport and Exercise – Kimberly L. Bissell & Scott Morton
Part V: Identities in the Digital Realm
Chapter 26. Sport, New Media, and National Identity – John Vincent & Ted Kian
Chapter 27. Reclaiming Our Voices: Sportswomen and Social Media – Toni Bruce & Marie Hardin
Chapter 28. Digital Media and Women’s Sport: An Old View on ‘New’ Media? – Nicole LaVoi & Austin Stair Calhoun
Chapter 29. Sport Websites, Embedded Discursive Action, and the Gendered Reproduction of Sport – Lindsey Meân
Chapter 30. Examining Gays and Lesbians in Sport Via Traditional and New Media – Edward M. Kian & John Vincent
Chapter 31. Communicating Legitimacy, Visibility, and Connectivity: The Functions of New Media in Adapted Sport – Kurt Lindemann & James L. Cherney