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ISBN 9781000575019

The Business of the FIFA World Cup








The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level.

No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.


1. Introduction
Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Dan Parnell 

2. A Brief History of the FIFA World Cup as a Business
Kevin D. Tennent and Alex Gillett 

3. Bidding and Hosting Decisions
Kamilla Swart and Rauf Mammadov 

4. Politics and Geopolitics in Staging the FIFA World Cup: What is at Stake for the Hosting Nations
Estelle E. Brun and Carole Gomez 

5. Diplomacy, International Relations, Soft Power and the World Cup
J. Simon Rofe 

6. Competition Design of the World Cup
Travis Richardson, Tim Pawlowski and Georgios Nalbantis 

7. An Integrity System Framework for the Governance of the Football World Cups
Géraldine Zeimers and Bram Constandt

8. Environment and Sustainability in FIFA World Cups
Madeleine Orr, Jessica R. Murfree, Austin Anahory and Rony Epelbaum Edwabne

9. Finance of the FIFA World Cup
Daniel Plumley and Rob Wilson 

10. Planning and Organising FIFA World Cups
Sebastian Merten and Mathieu Winand 

11. Planning, Sourcing, and Managing Resources for FIFA World Cups
Eric C Schwarz and Michael M. Goldman 

12. Engaging Fans
André Bühler 

13. Managing Risk and Security
Jan Andre Lee Ludvigsen and Alexander J. Bond 

14. Marketing, Sponsorship and Merchandising
Argyro Elisavet Manoli, Michael Anagnostou and Lingling Liu 

15. Broadcasting and the FIFA World Cup: Privatisation and Technology
Gerard A. Akindes 

16. Digital and Social Media in the Business of the FIFA World Cup
Renan Petersen-Wagner 

17. Culture and the World Cup: The Case of Qatar
Mahfoud Amara and Youcef Bouandel 

18. Afterword…
Paul Widdop, Simon Chadwick, Christos Anagnostopoulos and Dan Parnell


CHADWICK, Simon; WIDDOP, Paul; ANAGNOSTOPOULOS, Christos; PARNELL, Daniel. (Orgs.). The Business of the FIFA World Cup. London: Routledge, 2022.
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