The glocalisation of the World Cup

Football fans will tell you that the best football is played in the UEFA Champions League, but there is nothing like the World Cup. Globalization is advancing; however, nations are not yet a thing of the past and they shall not be so anytime soon. This issue was born from a political scientists’ ambition to explore the World Cup from a different perspective. A comparative perspective, that is. According to FIFA, a combined 3.5 billion viewers tuned in to the football’s summit in 2018. The initial question was as follows: how is this most global of all TV events experienced locally? There are in fact as many World Cups as there are individuals watching it because personal perceptions and emotions immensely vary. But we aimed to aggregate this into a research which would give an insight on how the World Cup is lived at the country level, what expectations and cultural background it triggers nationally. How is the World Cup glocalized, to put it in a single word?